Getting Blunt About the Bob

Michelle O. Rihanna. Keira Knightley. Katie Holmes. Victoria Beckham. Jennifer Aniston…and the list goes on. At some point, all of these ladies have fallen in love with the bob, a cut that was first made famous in the 1920s and given new life by Vidal Sassoon in the ‘60s. According to NYC hair guru Sam Brocato, the bob will never go out of style. “We keep it fresh and new with different color and textures,” he says. “But it has to be done right!” Here are a few tricks from Sam to ensure this classic style looks classy, every time. Proportion is everything: height, weight, body proportions, size of forehead, length of neck and face shape; they all matter! For petite girls, a shorter, more angular shape works best. Conversely, this approach wouldn’t cut it on someone with different proportions. Any texture can be “bobbed;” even the finest hair. The caveat? Ladies with fine hair should have a very blunt cut in the back. Maintain your client’s bob by scheduling her appointments every 8-10 weeks. “Bobs are quite low-maintenance,” Sam says. “They’re great for clients with busy lifestyles.”

Summer Lovin'

If there’s one cut and color combination that is completely of-the-moment it’s silky, long strands with a blunt fringe paired with subtle ombré color. It’s current! It’s chic! It’s divine!

Behind the Scenes with Josh Wood & Eugene Souleiman

Josh Wood and Eugene Souleiman, Global Creative Directors for Wella Professionals, have created, by far, the most outstanding blonde collection to date. “We’ve covered the whole spectrum of creativity, from being able to create something that is very young and very punchy, all the way through to something that’s very elegant and very chic,” says Wood, Global Creative Color Director. This collection embraces the warmest characters and the coolest tones of the blonde spectrum, and these multi-faceted images will inspire you to bring out your clients natural beauty.

Before we get down to business, did you know that blondes represent over 50% of all color services requested in the salon? Women choose blonde more than any other haircolor, and highlights are the most requested color service. And in over half of all color services, the resulting color is lighter/much lighter than the starting base color. Interesting, huh? Thanks to Josh Wood, you can learn just how to do it.

LDid you know that British Vogue considers Wood ’the cult colorist of our time’, a true modernist on color creation? The reason he is the Global Creative Color Director for Wella Professionals is because he has firmly cemented himself as the “colorist of choice” amongst a wealth of prestigious celebrity clients and international fashionistas. His dedication to Blondor and the Wella Professionals blonde portfolio has enabled him to create this latest breathtaking Blonde Look Collection. “We are showing you three very individual looks that best represent the diversity and the ability that Blondor has,” says Wood. “This collection has been created to inspire you to push the boundaries of your own creativity.”

As blonde is so significant to your business, Wella Professionals is passionate about taking its support on blondes to the next level. That’s why they are bringing you the Blonde Pro Series, a major blonde support program in two phases that will empower you to exceed in blonde. Phase 1 is an improved Blondor with new breakthrough 2-in-1 lightening and toning product. Phase 2 is Koleston Perfect Special Blonde with 5 new shades. Wood and Souleiman would not have been able to bring their vision to life if it wasn’t for Wella bringing this support program to life.

LLet’s talk about these three looks for a moment; Blonde Impact, Blonde Impression and Blonde Infusion.
Blonde Impact is an all-over blonde service. It is ideal for confident clients who want ‘statement’ blonde looks to express their personality. It’s that client who takes good care of their hair and one that is willing to invest in maintaining the look. Think fashion driven clients following trends. “On Louise, we have done a global application using Blondor Extra Cool Blonde Powder. Together with the cut, this created a really up-to-the-minute edgy, very fashionable, almost ethereal blonde,” says Wood. The result is you will lift hair and give stunning, cool blonde results in its purest form.

Blonde Impression is a partial blonde service. It is ideal for clients who want to enhance their look with noticeable blonde effects with super natural-looking results. They also take good care of their hair and are willing to invest in maintaining the look. “On Eugenia, we warmed the color up a little bit, and created a blonde that probably is a bit more sophisticated both in technique and in color choice,” says Wood. The result is the hair is enriched with multifaceted blonde effects with exquisitely natural blending.

Blonde Infusion is a stunning highlighting service, a request you will experience quite often. It's ideal for that client who hasn't thought about going blonde just yet. Think of it as training wheels or an ‘introductory’ level to blonde. It is for clients who want to emphasize their personal style with individual effects. “On Heide, we really wanted to show the diversity by creating something that looked incredibly natural but yet still in the blonde family,” says Wood. The result is infused hair with blonde highlights or the effects to complement any look with a touch of light. It’s almost like a kiss of blonde.

And we know you can’t have stunning color without stunning cut and styling which is where Eugene Souleiman comes into play. Once the cuts for these three lovely ladies were completed, Souleiman busted out his trustworthy products and got to work. He created two styling options for each model.
Let’s look at them individually like we did before: